Process Behavior Chart (PBC)
Process behavior chart (PBC) helps in examining the data generated from a process to see if it is predictable or unpredictable. Every time we Read More...

​Introduction 
Before deciding to watch a movie, I almost always check movie ratings on IMDb-Internet Movie Database. I don’t check movie reviews, at least not before I actually watch the movie, avoiding any and all spoilers. There are many blogs and articles claiming that IMDB ratings are biased, maybe even inaccurate. To be honest, after reading these claims, I began to notice that I just don’t like most movies with high ratings. Did these claims play with my head? Read more...

Introduction 
Let’s start with a story: Once upon a time, there was a big grocery store located in an undisclosed area. The owners of this store were smart, so their business decisions were mostly data-driven. The owners wanted to mine customers’ transaction data to understand trends in their customers’ purchases. Read more...

What is web analytics? 
The Digital Analytics Association (DAA) defines web analytics as the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing web usage.  Many analysts think that if they can tell the number of visitors to a certain website for a certain period of time, this is called web analytics. Well, that’s not accurate. Read more...

What is RFM?
Two years ago, I was talking with a friend of mine about historic data that companies use to enhance their understanding of their customers. My friend told me about a cool model that is used to classify customers. The thing that really got my attention was that this model looks at different aspects in order to evaluate each customer. Usually, companies tend to label customers based on financial aspects, but this model takes things further. Read more...

​Even though big data analytics is rapidly changing supply-chain management, some companies in this field still lag behind in utilizing these strategies to their full potential. Read more...